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Greenland Ruby Sponsors Vegas Contest at JCK Luxury

Visitors to the company’s booth at JCK Luxury will get the chance to win a ruby from this new source

Las Vegas, NV, USA — Wednesday, May 23, 2018 — Greenland Ruby has announced that it will be appearing at the JCK Show in Las Vegas, from June 1-4, 2018 at the Mandalay Bay Convention Center.

Located in the high-visibility booth L210, at the top of the escalator near the Luxury JCK entrance, Greenland Ruby will each day be displaying a mini “iceberg” in which a real Greenlandic ruby has been frozen.

Visitors will be encouraged to guess the carat weight of the encased ruby for a chance to win the gem. Contestants can take selfies in woolly hats with the iceberg, and post “from Greenland” with their guesses on Facebook or Instagram and then at 5 pm each day, there will be an online announcement on Greenland Ruby’s social pages of the actual carat weight. The person with the closest guess wins the ruby! Hashtags for the event are: #greenlandrubyreveal,
#greenlandruby, #notyourgrandmothersruby, and #responsiblerubies

Greenland Ruby gems are unearthed at a remote mine site in Aappaluttoq, Greenland ["Ah-puh-lu-tok" means “red”], 155 miles south of Nuuk, Greenland’s capital. The rubies and pink sapphires are embedded in corundum bearing rock that geologists believe is in the oldest rock formation on earth. The output is processed at an ultra-modern, state-of-the-art cleaning and sorting operation adjacent to the mine.

Ruby and pink sapphire from this frozen region have been described as similar to the quality that is found in parts of Burma and in Mozambique, two important sources of corundum. The gems vary in color from the deep and vibrant red ruby known traditionally in the trade as “Pigeon's Blood" to the lighter shades of pink (which are pink sapphire).

Greenland Ruby gems come with a certificate of origin authorized and issued by the Government of Greenland, guaranteeing that the gems are mined in a country that has an excellent human rights record, is environmentally responsible, and boasts a stable government and economy. The gems are cut and polished adhering to ethical, social, human rights, and environmental laws and responsible practices as well. They are trackable from mine-to-market.

Company executives with Greenland Ruby, including CEO Magnus Kibsgaard, and Vice President of Sales and Marketing Hayley Henning, will be on hand at the show, where they continue to finalize contracts with a variety of jewelry brands and manufacturers for supplies of the responsibly sourced gems.

“Just one year after we started production at our ruby mine in Aappaluttoq, we are ready to deliver our first processed Greenlandic rubies and pink sapphires to the international market. Our sales are being executed through preferred partners who will assist Greenland Ruby in creating value for our responsibly sourced products,” says Magnus Kibsgaard, CEO at Greenland Ruby. “We look forward to meeting with many clients and prospective clients in Las Vegas.”

For more information, please contact Hayley A. Henning, Greenland Ruby vice president of sales and marketing,  Hayley.henning@greenlandruby.gl, or visit greenlandruby.gl.

About Greenland Ruby

Greenland Ruby was established in October 2016 when the Greenlandic government granted its parent company, the LNS Group of Norway, the exploitation license for the Aappaluttoq corundum mine in southeastern Greenland. Greenland Ruby's sister company, LNS Greenland, is the mine operator. The mine opened in May, 2017. Greenland Ruby will act as the marketing portal for promotion and sales of its rubies and pink sapphires, with sales and marketing operations based in New York, NY, USA. Greenland Ruby has offices in New York; Bangkok; Copenhagen; Nuuk, Greenland; and Mo I Rana, Norway.

About the LNS Group

The head office of Leonhard Nilsen & Sønner AS (LNS) is located in Vesterålen in North Norway, almost 200 miles north of the Polar Circle. LNS was established in 1961 and the group consists of a total of 15 companies, including LNS Mines, the division in which Greenland Ruby is located. LNS has been engaged in projects in Norway, Russia, the Antarctic, Greenland, Iceland, Chile, and Hong Kong.