To honor and celebrate big and little efforts made all over the world, Greenland Ruby fabricated our own heart-shaped cabochons to inspire designers to dream up jewelry with LOVE in mind and give consumers a ‘call to action’ to celebrate love in their own special ways. 

The heart-shape is one of the most recognized symbols in the world, crossing cultures and traditions, and carrying many subtleties of meaning. It has long been recognized as not just a symbol of LOVE but also sentimentality, passion, charity, and joy.

#ThisIsLove by Greenland Ruby 

Heart-shapes have long been referred to and believed to be the core of one’s humanity. #Thisislove campaign was inspired by red hearts on white t-shirts, symbolizing and giving thanks to front-line health-care workers during the lockdown of 2020. Greenland Ruby quickly went to work to create our own symbols of love and thanks – our gorgeous heart-shaped cabochons came in a range of colors, and are cut to calibrations, 4,5,6 and 7mm.

LOVE for a good cause!

If you’re a jewelry designer, retailer or manufacturer and you want to celebrate #ThisIsLove with us, please reach out to Greenland Ruby CCO Hayley Henning at hh@greenlandruby.gl and let’s dream up a collection together. Click here to register for our RubyCloud™.  A percentage of sales of our heart-shapes will go to a Covid-related cause of your choice.

Speaking of good causes, Greenland Ruby set up the PinkPolarBear Foundation and contributes a percentage of all sales towards education and International polar research into the effects of climate change in the arctics, particularly Greenland.